President GEJ’s Cassava Bread Ads Would Scare Consumers

Cassava bread President Goodluck Jonathan

Mr. President might mean to grow the Nigerian cassava industry but the way he is going about this campaign makes me feel it may not be palatable.

It is a wrong way to advertise this bread – appealing to consumers to buy it because it is Nigerian – presents the bread as second-rate and may have them shunning it as they have done to all other substandard Nigerian product.

If cassava is good in bread, bakers will not need too much persuasion to bake 100% of their bread with cassava because it is cheaper.


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